Twitter has been fanning itself rigorously since Armani revealed some photos of the keyboard wizard's photo shoot for #EmporioArmani SS15 campaigns... Indeed it is totally necessary for him to stand there with no shirt on to get his make up applied. It's just as necessary as the stepladders. Calvin Harris is tall.

If you're looking for some pics of him actually showcasing some wares...

And, finally, if you need reminding of what Calvin Harris used to look like before be became a superstar DJ getting the runaround from the likes of Rita Ora, Buzzfeed has done it best...

According to Us Magazine, the DJ had this to say of working with the brand: "It's incredible to be working with Mr. Armani and his team at Emporio Armani. I feel an affinity to the brand ethos and have been a long time admirer of their designs."

Armani, meanwhile, felt the need to say: "Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy... He isn’t a model by nature, and this creates a more sincere and engaging bond with the public."

The ads will be released in January.