We're actually not sure if they're joking or not yet...
Ever wanted to smell like a Burger King? Well, now's your chance, as it looks like Burger King are about to release their own scent called, appropriately 'Flame-Grilled'. We can only imagine that it will make you smell like flame grilled beef, as it will be served alongside their famous Whopper burger, presumably so you can see just how well they've captured its essence in a bottle.
Right, here's the thing though. This will only be released in Japan, and is set to go on sale on April 1st. Yeah, we're right there with you, but it seems they've also registered that day as "Whopper Day", an unofficial holiday in Japan, and the word "whopper" can also mean lie (according to Kotaku) so there's a decent chance that they're actually just extracting the Michael here.
Pic via Kotaku
That said, the advertising campaign has started way too far in advance for this to be a joke, and having examined the fine print Fashion Snap are confident that there's nothing in there about this being a joke, or to suggest that this product is not, in fact, real.
Right, let's stack the column for this is definitely a joke: It's happening on April 1st, which is April Fool's Day in Japan, and the word for "whopper" can also mean lie.
Then let's look at the other side: they seem to have put money into an advertising campaign for this, there's a guy in a suit in the poster (which always suggests legitimacy) and stranger things have happened.
One of the other ways that they're celebrating "Whopper Day" is offering customers the chance to buy a special card that will get you a whopper every day throughout April for the bargain price of ¥5,000 (€38.80, give or take). You would need to eat a Whopper every day though, so think about that before you fork over the cash.
Via Kotaku