Yesterday, some individual - who works for an overpriced clothing company favoured by over tanned teens - released this steaming pile of hilarity regarding the company's views on their wares being sported by the Jersey Shore trolls:
"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans."
So concerned were the A&C people, they went so far as to offer Sorrentino a "substantial cash sum" to cease wearing the threads: "We have also extended this offer to other members of the cast, and we are urgently waiting a response."
Well, they got their response. TMZ today reports: "The Situation could have more market power than anyone imagined - because a day after Abercrombie & Fitch offered him and the other Jersey Shore cast members cash NOT to wear its clothes... the company's stock plummeted 9%. Abercrombie's stock hit the new low today - the first trading session since the company offered Sitch and the cast substantial $$$ to stop wearing A&F-branded products."
How. Frightening. Is. That. What's even more unnerving is this was a marketing stunt that's backfired in a horrifying fashion: "A source directly connected with The Situation tells TMZ - Abercrombie never personally contacted them, or in any way made a financial offer to stay away from A&F clothing."
In short, know your audience, y'all...