'Black Mirror: Bandersnatch' was just the beginning.
After the success of 'Black Mirror: Bandersnatch' with audiences and critics, Netflix is now making moves to create interactive content.
According to an earnings report webcast from earlier this week, Netflix's chief product officer Greg Peters said that audiences "should anticipate we'll do more of those as we start to explore that format." Speaking on the same webcast, Netflix's chief content officer Ted Sarandos went a bit further.
According to Sarandos, the interactive format shown in 'Black Mirror: Bandersnatch' "has got storytellers salivating about the possibilities," adding that he believes the format "works across all kinds of storytelling, and some of the greatest storytellers in the world are excited to dig into it."
While the usual length of 'Black Mirror: Bandersnatch' takes around 90 minutes, there's actually over five hours of footage in the movie that can be accessed from different decisions made throughout the movie - all of which lead to completely different endings, some good, some bad, and some downright weird.
The episode currently has a 74% rating on Rotten Tomatoes and is available on Netflix now.