Puff Daddy, Sean 'Puffy' Combs, Diddy, P. Diddy, Diddy - Dirty Money... it's safe to say that the man born Sean John Combs has been through a lot of monikers in his lifetime.
Now, however, the rap mogul and entrepreneur has announced that he is changing his name yet again - this time, to 'LOVE aka Brother Love'.
He made the announcement via a video posted to Twitter on Saturday - his 48th birthday -Â explaining his reasoning and revealing that he will not be responding to any of his former monikers from here on in.
His new name is quite a mouthful - but then again, when you're as mega-rich as he is, we suppose you can call yourself whatever the hell you like.
I decided to change my name again!
My new name is LOVE aka Brother Love. #TakeDat pic.twitter.com/gArAXusygG
— Sean Diddy Combs (@diddy) November 4, 2017