Moby has dabbled in animated videos in the past to great effect - most notably, on the heartbreaking 'Why Does My Heart Feel So Bad?' all those years ago.
Now, the follically-challenged Canadian musician has teamed up with animator Steve Cutts for a new emotionally hard-hitting video.
'Are You Lost in the World Like Me?' is a collaboration with the Void Pacific Choir, and the video paints a depressing picture of how obsessed we are with our mobile phones - hunting Pokemon, taking selfies and basically ignoring the world around us.
Watch it below: