Tackling the suicide epidemic in our country and the stigma around it, the Rubberbandits' latest makes for difficult listening and viewing.
'Sonny', which features a video of various people from different backgrounds dancing on chairs to a chorus of "Sonny oh Sonny don't go hanging yourself", continues Blindboy and Mr Chrome's work in bringing the conversation on the state of mental health in Ireland to the masses and does so quite bluntly.
Since the song and videos release this morning, the pair have been receiving wide praise from people celebrating their work.
If you or anyone you know has been affected by suicide you can contact The Samaritans on 116 123, Pieta House at pieta.ie, and Aware at aware.ie.