Drake has dropped his new single 'Signs' in a rather unorthodox manner.
The Canadian rapper/singer teamed up with fashion house Louis Vuitton during their Men's Spring/Summer 2018 collection show at Paris Fashion Week to premiere the song, although he didn't perfom it live.
He did, however, curate the music for the whole show as well as explaining on Instagram that the song was 'inspired by' the fashion house, and particularly the collection which was designed by Kim Jones.
Hear the song around the 3:30 mark below: