Given his parents' enthusiasm for his singing on their social media, it was only a matter of time before Cruz Beckham embarked on a recording career.
The youngest son of the famous family is releasing his first solo single 'If Every Day Was Christmas', after signing a deal with Justin Bieber's manager, Scooter Braun.
The song was debuted on UK radio station Capital FM this morning, where the 11-year-old chatted to the Breakfast Crew via Facetime and revealed that the song - which is for charity - is released today.
However, not everyone is on board with the youngster's new career, as Piers Morgan has criticised his parents David and Victoria Beckham for being 'fame-hungry' and the song as 'dreadful', as well as getting into an argument with his manager Scooter Braun.
Don't be so naive. Cruz is just being used by his parents to promote Brand Beckham. I feel sorry for the poor kid. https://t.co/oDwT7XneKj
— Piers Morgan (@piersmorgan) December 7, 2016
Talent shows are a level playing field for kids and adults to discover how good they are. Not famous parents exploiting their brand. https://t.co/ADuUAeEQ6P
— Piers Morgan (@piersmorgan) December 7, 2016
Stop pretending this is about charity when it's about promoting Brand Beckham & making YOU a ton of money off another young kid's back. https://t.co/5kZySmr49I
— Piers Morgan (@piersmorgan) December 7, 2016
You can hear it below via Spotify: