If you've seen Calvin Harris at any point over the last few months, you'll be aware that he is sporting a rather substantial beard.
The Scottish producer took to Twitter to reveal his reasons for growing it - i.e. not just laziness - and although his explanation might be more than a little tongue-in-cheek, it seems that he might be on to something.
Harris claimed that the whole thing was a bid to be 'taken seriously by the Grammys as a producer' and it worked as he got a nomination this year - but unfortunately lost out to Greg Kurstin.
Is he taking the mick, or does a beard make you more noticeable? Either way, his mother must be happy that the monstrosity has been removed from his face... it made him look about twenty years older.
Last year I grew a big ol beard in order to be taken seriously by the Grammys as a producer.
It worked to an extent - my Producer of the Year nomination came through and I was happy the beard was performing as well as I had hoped...— Calvin Harris (@CalvinHarris) January 31, 2018
But unfortunately this weekend I learned that even a new beard has its limitations.
On Sunday I lost out to the incredible Greg Kurstin.
A big ol beard can only take you so far.
An important lesson learned that i am happy to pass forward to all of you good people.— Calvin Harris (@CalvinHarris) January 31, 2018
Now my beard is gone, the experiment completed and I can move forward with 2018!
God bless and thank you for your support !!!— Calvin Harris (@CalvinHarris) January 31, 2018
Calvin Harris in 2016.... & now, in 2018. I'm not a fan of Calvin but after his split with Taylor he isn't looking so good. Wow I actually hope he's doing well, damn... pic.twitter.com/2l1VhWPYDU
— RedHeadLohan (@RedHeadLohan) January 31, 2018