Things get typically inappropriate, with talk of Jewish people "counting their chocolate monies", hairy lady parts named after Jimmy Kimmel, and pains in his "exit holes" when it comes to Sacha Baron Cohen. Especially as he's the man responsible for creating Donald Trump...
Then, after 3 minutes of shooting the breeze Borat stylee, we get to the trailer showcasing Cohen's new character - who, visually, is the perfect blend of Noel Gallagher and Ben Stiller's younger Ted (complete with 'zip face') from There's Something About Mary.
As for the story itself, it centres on two brothers separated in childhood. One went on to become a trained assassin, while the other became just yer average Northern Soul by the name of Nobby. If you're not a Borat fan, the trailer kicks off around the 4 minute mark.