JJ Abrams loves toying with audiences. When he produced Cloverfield he had a field day messing with folks on the net, and that looks to be the case with his new enigmatic monster effort, Super 8.
Abrams is directing this time, and finally opened up his speakhole to talk to The LA Times about the production after the short Superbowl TV spot really got people talking. He spewed, "To me, all people need to know is that it’s an adventure about a small town and it’s funny, it’s sweet, it’s scary and there’s a mystery: What is this thing that has escaped? What are the ramifications of its presence? And what is the effect on people? But I know that’s not enough," Abrams told the paper. "Look, I feel we need a little bit of a coming-out party because we are up against massive franchises and brands and most people don’t know what ‘Super 8′ means. We’re a complete anomaly in a summer of huge films … and we don’t want to be so silent or coy that people don’t care or don’t hear about it." Smart, no? He's really creating something around the film - buzz. We also get some titbits on some of the characters, "This is a movie about overcoming loss and finding your way again and finding your own voice...A boy whose lost his mother and the man whose lost his wife. There’s this father who, because of the era, never really had to be the parent. He’s a good man, he works hard, he’s a deputy in the town, but he’s never stepped up as father."
The film opens in America on June 10th and should bow this side of the pond very soon after.