Part of the journey is the end. Also video views. Lots of video views.
Surprisingly almost nobody, the teaser for 'Avengers: Endgame' has smashed the previous record for most video views inside of 24 hours.
All told, the two-and-a-half minute teaser racked up a mind-boggling 283 million views in just a day across YouTube, Facebook and Twitter from Marvel's tabulation. The teaser also set the record for most mentions in a Twitter conversation, featuring 589,000 conversations on Twitter in just one day.
The record was previously held by 'Avengers: Infinity War', which had 230 million views inside 24 hours. Meanwhile, the teaser for the live-action version of 'The Lion King' now sits in third place with 224.6 million views.
'Avengers: Endgame' hits Irish cinemas on April 26th, and you can read our frame-by-frame analysis here.