Not that we didn’t know it already but Hollywood is really running out of ideas. STX Entertainment is planning on making not a sequel to Bad Moms but rather an all-male spin-off because, you know, these role reversal type films are working out really well so far.
In fairness, why wouldn’t you capitalise on a tried-and-tested formula? Bad Moms was a surprise hit for the company, making $170 million worldwide off a $20 million budget.
Critics were rather mixed about it (we did not like it) but it was apparently a hit with audiences.
More details are to follow but reportedly STX will follow the film and extend the ‘brand’ with 'a series of film spin-offs, a reality television show, short form digital content, and a robust consumer products program.' Thus Bad Dads will be only the ‘first film offshoot’ sparked off from Bad Moms and (fingers crossed) these other proposed projects may return to being female-led.
One would hope these ventures will have a little more thought and effort put into them than Bad Moms did, which this reviewer regarded as a missed opportunity, but given the very close release date of Bad Dads – 14 July 2017 – it would seem the plan is to just churn them out and bring the money in.