Travelling at Christmas usually sucks hard, but not so much when you get a rake of presents at the end of it. Take note Ryanair.
In short, what they good people/clever marketing folk at WestJet did was get the passengers of a flight to Calgary to tell 'Santa' what they wanted for Christmas before the bored their flight in Toronto, and while they were in the air, WestJet sent out their 'elves' to get everything they wished for and have it waiting for them in the baggage claim once they landed.
Wouldn't you only be raging if you'd decided to only go with carry-on?
