Remember when those 20 'strangers' kissed each other for the first time on camera and it was super awkward but it turned out it was all a (successful) attempt at a viral ad? Well those people are back again, and this time they're getting strangers to undress each other and jump into a bed. If you thought the kissing was cringey, you ain't seen nothing yet.

'Undress Me' is an ad for Showtime show Masters of Sex, with participants 'asked 'to undress each other and get in bed. Nothing else. No rules.'

This is hella awkward. Also slightly NSFW.

Via YouTube