Alexander Wang should not have hired Bon Qui Qui. No one should.
If there's a better way to make people take interest in your newest fashion collection than commissioning a viral star to make and shoot a sketch in your shop and cram in as many models, rappers and socialites as you can, we'd like to see it. Alexander Wang's promotional video for the spring 2013 collection of his 'T' line features Alessandra Ambrosio, A$AP Rocky and more as customers trying to deal with the, eh, 'challenging' Bon Qui Qui. Don't know her? Well now's the perfect time toget acquainted.
Story by David O'Shaughnessy | 18:15 | Saturday 2nd February 2013 | WTF