SMIRNOFF®, the number one vodka brand in Ireland, and the world, has launched the Irish phase of a new global 360° campaign called BE THERE, a direct call to action to inspire people to subvert the ordinary and to create, seek out and participate in more extraordinary one-of-a-kind experiences. SMIRNOFF® will be celebrating the new campaign with an extravagant Masquerade Ball on Thursday 26th November in The Palace on Camden Street, Dublin 2. Doors open from 9pm, where upcoming Irish DJ Alex Donald will kick the party off with a lively session on the decks. Incredible 90’s tribute band Smash Hits! will keep the party going late into the night as they take guests on a flashback to the 90s with tracks from acclaimed artists such as Technotronic, Vanilla Ice, C&C Music Factory, MC Hammer, House of Pain and Snap. To get guests into the mood SMIRNOFF® will be treating everyone to a masquerade themed accessory! However guests are encouraged get further involved in this one-of-a-kind experience and dress up completely, with prizes on the night for best costumes. Tickets are available to buy in advance from The Palace directly. They are priced at €10 each.