Call it a hunch, but why else devote a mind-blowingly repetitive song to Louboutins. It's a tricky one.  Oh, cause she has the imagination of an amoeba… how could one forget.

The song, called Louboutins, elevates Jenny From The Block to the realms of a heavenly choir being conducted by Arc Angel Michael's fine hand. Louboutins is more in the vicinity of "trilling hamster gets stuck on barely musical wheel for an eternity."

Listen at your own peril. I've only listened to it the once and it's ingrained on my brain. Now that's the power of advertising. Seriously though, it's frightening, especially when taking note of the comments left under the video on YouTube: "THIS IS HOT!!!!!!! JENNIFER IS BACK!!!!!!!" and "SHE'S THROWING ON HER LOUBOUTINS!!!!! ;)" and let's for forget the obligatory "HOT!" Or the slightly more worrying "woah go jlo lola go jlo lola love this song..."

For those of you unwilling to pollute your brain before a weekend's even started, we'll treat you to a printed version of the alleged chorus: "I'm throwing on my Louboutins, I'm throwing on my Louboutins, I'm throwing on my Louboutins, I'm throwing on my Louboutins, I'm throwing on my Louboutins, I'm throwing on my Louboutins, I'm throwing on my Louboutins, I'm throwing on my Louboutins, I'm throwing on my Louboutins, I'm throwing on my Louboutins, I'm throwing on my Louboutins, I'm throwing on my Louboutins, I'm throwing on my Louboutins, I'm throwing on my Louboutins, I'm throwing on my Louboutins..."

*whacks head repeatedly off keyboard*