Although he recently denied it, it looks like Joe Wicks aka fitness fanatic The Body Coach has been snapped up for the next series of Strictly Come Dancing.

The Sun reports that the 30-year-old 'Lean in 15' guru will be swapping his gym gear for even more tight-fitting clothing when the new series starts later this year - and that bosses are expecting his inclusion to make the next series the highest-rated so far, given his millions of followers around the world.

They quote a 'source' as saying “Joe would be perfect on Strictly. The bosses have been eager to make sure he signs the deal as soon as possible.

“They reckon he will be the hunkiest contestant to appear on the show. He would certainly get the ratings up – especially in the costumes they have planned for him. There will be a lot of flesh on show, that’s for sure.”

Just last week, Wicks appeared taken aback when he was asked about it on Loose Women, saying: "How do you know about that? Who told you I was asked about that? I mean, I was asked [but] it's not something I want to do right now. But who knows in the future?"