You don't need to try so hard, Stephen. We love you as is. Well, most of the time. The rest of the time we're too busy with our emojis and self-facing cameras.

'Old Colb' as he's known to some took a look at some revolutionary market research on millennials out of the States that claims the 'Gig Economy' generation loves things like snacking, pets and watching movies. Scandalous.

But at least we have fat cats in big businesses to help us out with all our essential needs, right?