The Super Bowl ads are almost as big a deal as the half time show (especially this year), so it's unsurprising that a rake load of famous faces are lined up to peddle wares to the great and the good American Public during the many (many) ad breaks. Here are just some of them. 

Here's Drake, being pretty damn hilarious in the T-Mobile ad. And, yes, he's dancing, but sadly only for a little bit. 

Helen Mirren, AKA a "notoriously frank and uncensored British lady", reminds "pillocks" across American that they are "a short sighted, utterly useless, oxygen wasting, human form of pollution" if you drink and drive. This comes courtesy of Budweiser. 

Keeping with Budweiser (well, Bud Light), we have Amy Schumer and Seth Rogen slathering themselves up for the campaign trail... The advertisers are describing it as a "reverse strip" but really it's just getting dressed. 

In yet more ads for beer, we have T.J. Miller hallucinating thanks to Shock Top...

In a break from beer, there's Alec Baldwin selling Amazon Echo...

Mountain Dew decided to steer clear of celebrities, instead opting for this bit of weirdness. As it turns out, the baby's half pug. Natch. 

As for all the other ads, the NFL have collated their top ten. One of them is very NSFW on account of all the bedroom action - from the vegan, not from the meat eater.  That's gospel according to Peta.