She wasn't afraid to speak her mind in the Celebrity Big Brother house, and that belligerence stretched to the outside world, too - as we saw yesterday.
Kim Woodburn was a guest on This Morning with Philip Schofield and Holly Willoughby when she proved herself either a genius at marketing or a very, very, very (very) argumentative person in general.
Either way, she has responded to the numerous tellings-off she's been given on Twitter for being mean to ol' Phil, and has responded in kind - insisting that she's 'a nice person'.
I'm a nice person. Anybody I know will tell you this. If somebody pushes my buttons. I push back just as hard.
Thank you for your tweets x
— Kim Woodburn (@KimWoodburn4) February 6, 2017
The jury's out on that count, but something tells us we'll be hearing more from Kim in the near future. Possibly as a stand-in for Judge Judy? Or Anne Robinson on a revival of The Weakest Link? Or perhaps there's a production of Matilda in need of a Trunchbull?