With the beginning of Hollywood around 1910, the star system was born, with an archetypal bad girl - the vampish Theda Bara - and the good girl - the blazingly sincere Lillian Gish. From the 1920s, the female stars most remembered today are the vivacious 'It' Girl Clara Bow and the seductive siren Louise Brooks; but none made the impact of German born, Marlene Dietrich, an icon of mystery or the 'Great Garbo' with perfect features and gloomy introspection. From the power of Joan Crawford and Bette Davis, to the beauty and seductiveness of Rita Hayworth and Ava Gardner, Hollywood studios produced their own brand of beautiful, sassy and confident women. But it wasn't to last...
Arena: Screen Goddesses. BBC4: 9.00pm
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