It's clickbait. No, not us.
The word 'clickbait' was added to Merriam-Webster's Unabridged Dictionary, along with 1,700 other words.
Words added or included in the update:
- click fraud
- emoji
- meme
- macaron
- photobomb
- jegging
- NSFW
- dark money
We've no idea what dark money means, but hey, it's in the dictionary now so we can look it up now.
Via Merriam-Webster