In the words of Baz Luhrman, 'Wear. Sunscreen.'

Thomas Leveritt and his team decided to take to the streets and show people what they looked like in ultraviolet and what the sun was actually doing to their faces every time they forget to wear sunscreen. We're all for supporting freckles, after all they're the native complexion of our race, but this goes beyond that into skin damage and much more.

Now pass the Factor 50.

Via YouTube