The Church of Scientology dropped a promo on the American public during the highest viewed broadcast of the year last night - the Superbowl.
This isn't anything particularly jarring or new - they've done so over the past few years.
As you'd expect it's a fairly broad look at the organisation, with a brief glimpse of their auditing process - which many critics of the religion zone in on when voicing their disapproval.
Also, as a Twitter follower pointed out - is that The Library in Trinity College halfway through?
Long Room Trinity College via Wikipedia
Can you see something like this drawing people to the controversial religion?