Poor Ben Stiller. First 'Zoolander 2' flops at the box office and now someone went and took away his world record for longest selfie stick in the world.

James Ware, in honour of London Fashion Week, decided to challenge Stiller's 8.56m selfie stick from the 'Zoolander 2' London premiere with a massive selfie stick of his own. And he didn't just beat Stiller, he trounced him with a selfie stick that ended up at 9.57m long.

Unfortunately the photo he managed to take wasn't as impressive as his stick (easy...).

Via YouTube