The word 'genius' gets thrown around a lot these days but it's hard not to feel that whoever created this new Lego bag is deserving of that description. 

The bag in question, by way of an optical illusion, turns your hand into lego. 

The aforementioned 'illusion' is down to the bag's handles which have added two extra pieces to resemble the iconic yellow Lego hands. 

The bag was designed by students from New York's School of Visual Arts.

Via Independent UK