So SpaceX basically design and engineer rockets for NASA and such. They're super smart, obviously, and found that the best way to get across said smartness to saps like you and me was with a Uptown Funk remix where they highlight all the cool sh*t they do. 

There's science behind the whole earworm thing. Probably. 

Yeah, so you're super intelligent and can hold a tune. And dance. And not take yourself too seriously. We still thought of this when we watched it.

Hey guy did you see those nerds?