OK Go are no strangers to innovative music videos.

They've been making viral music videos a thing for years now whether it's by using treadmill aerobics or a rube goldberg machine. However we think their latest effort could possibly surpass anything they've ever done before. According to the title card that appears at the start of the video they made the entire video in a zero gravity airplane without the use of green screen or wires. The resulting video is a delicious concoction that includes bouncing laptops, exploding paint balloons, somersaults, backflips and a swarm of bouncy balls. All done in a single take.

Multiple viewings are recommended though we doubt you'll be able to stop watching it on repeat anyways. 

OK Go - Upside Down & Inside Out

Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit

Posted by OK Go on Thursday, 11 February 2016

Via Gizmodo