You may have scored the best-selling album of the year within a week of its release - but when you're Taylor Swift, a tradition is a tradition.

The pop star took to Instagram Stories yesterday to explain that every time she releases an album, she makes it her business to go and buy it at her local Target (a US chain store that sells groceries, clothes, music, electronics and more).

Sure enough, she turned up at a Target in Nashville, Tennessee with a few of her backing singers/dancers in tow to buy her copy of 'Reputation' on Tuesday night, where she surprised a hell of a lot of people who were doing similar and just browsing the aisles.

Watch the compiled Instagram Stories from the impromptu meet-and-greet below: