Ed Sheeran's love of gingerbread has been well-documented in the past - this is the man, after all, who called his record label Gingerbread Man Records.
That means that there was only one way that music's most famous ginger could celebrate the biggest year of his career: by eating himself in gingerbread form.
Sheeran appears on a new ad for Spotify, which declares him the 'most-streamed artist of 2017' as he tucks into the biscuity treat with relish.
Watch it below:
