Diddy aka P Diddy aka Puff Daddy aka Sean Combs was in the news last week for announcing that he was changing his name yet again.

Posting a video to Twitter, he said that he would now be known by the name 'LOVE aka Brother Love', and would not be responding to his previous monikers.

After something of a mixed reception from fans - some of whom embraced the change, some of whom called him 'ridiculous' and 'corny' - he has now said that he was only 'messing around'.

He posted a new video to Instagram saying 'Ladies and gentlemen, today I’ve come to the conclusion that you cannot play around with the internet. Due to an overwhelming response from the media out there - and due to there not wanting to be any confusion - I was only joking. Okay?"

He added: "I didn’t change my name and it’s just part of one of my alter-egos. One of my alter-egos is Love."

Watch it below: