Another day, another internationally successful musician shilling for a multi-billion company.
We jest, we jest. Look, even Bob Dylan has bills to pay - which is presumably why he features in a new TV ad for IBM computers.
The ad sees the 74-year-old legendary songwriter discuss language with new questions/answer program IBM Watson, saying "My analysis shows that your major themes are that time passes and love fades. I have never known love", to which Dylan replies 'Maybe we should write a song together."
As NME points out, he has previously featured in ads for Pepsi, Apple, Victoria's Secret and more, so we really shouldn't be surprised.
Watch the ad below:
