There have been numerous different designs of BRIT Awards over the years, some more memorable than others.

Something tells us, though, that those who pick up an award at next year's ceremony won't forget it in a hurry.

The new design, by renowned sculptor Sir Anish Kapoor, has been unveiled and is a block of red rectangular glass with a figurine of the goddess Brittania, the symbol of the Brits, inside.

Social media users have been divided in their opinion of the award, with some saying that it looks like strawberry jelly and 'like something you'd get in Lush', and others praising its sleek design.

See below: