German supermarket Edeka has tackled a subject that we all know too well. In short, life gets in the way, but - sometimes - you just have to go to that extra effort to bring everyone together, especially at this time of the year. It's a tactic that not everyone is appreciating online, but at least it's started a debate on the matter.
WARNING: YOU WILL BAWL. I know, as if Monday mornings aren't trying enough. For the record, I'm still bawling.
It's a pretty extreme measure, but sure you can't blame him. Personally I'd murder him on the spot, but then how could you when he's got such a concrete point.
As for the aforementioned online reaction, it's ranging from...
#Germany's #Edeka keeps making the most heart-breaking #Christmas advertisements... https://t.co/WwSkLdA0mL
— Thomas C. Theiner (@noclador) November 30, 2015
So sad😔 #EDEKA #Christmas https://t.co/cEPFROwaVY
— Amy Shek ツ (@Amy_Shek) November 29, 2015
Emotional commercial reminds us what Christmas should be about https://t.co/aZBonCD5tO pic.twitter.com/owe0Ax4PVu
— HuffPostGoodNews (@goodnews) November 30, 2015
To...
German supermarket makes Christmas commercial that makes me want to crawl into a cave. https://t.co/adVyT90EMG
— Jeff Jarvis (@jeffjarvis) November 28, 2015
A man decides to fake his own death to get together his family on Christmas https://t.co/Roi875awl0
— curefans.com (@curefans) November 29, 2015
And the rather more stark
EDEKA's horrible Christmas commercial: Its an emotional rape, I don't get how can one sell something like that: https://t.co/SgQnEWOBxI
— Lior Oren (@alodium) November 28, 2015