Some people have a real passion and affinity towards a brand that they feel is in line with their lifestyle, and for one young man from Kilkenny, that brand is Odlums.

If you were lucky enough to get away on a sixth year holiday (not us, we were preparing for university life by studying all through the summer) then you might well be aware that some questionable decisions are made while away in Greece or Spain or wherever you end up going. 

For one lad, that questionable decision was to get himself a tattoo of the Odlums logo. Apparently from a family of devoted bakers, he was hoping that his stunt might get Odlums to pony up some dough, or at least the odd bag of free flour, as he posted this picture to their Facebook page, showing his devotion to their range of fine products.

 

Pic via Odlums on Facebook

As of yet, there has been no official response from the folks in charge at Odlums, but surely they'll have something to say about it. Then again, maybe they couldn't give a hoot. See what we did there...because the logo is an owl...? Hoot?

We'll see ourselves out.

Via The Journal and Odlums on Facebook. Main pic via 249design.com