Superfast Northern Ireland provide broadband that is, as they claim in their name, pretty quick, and they've found the perfect figure to front their new campaign: Frostbit kid.
Ruairi McSorley's 15 minutes of fame aren't quite up yet, as the young viral star has gotten himself a sweet advertising contract with a broadband company in Northern Ireland. Ruairi took to the streets and tried to get people to say a tongue twister as fast as he can (which is another of his talents, apparently) and yes, it does involve the word "frostbit". Also his middle name is Raphael.
He's also got his face on billboards all around the place advertising the service, and with a blazer like that it won't be long until he has his own late night chat show on UTV.
Can't believe #frostbitboy on the side of buses for @SuperfastNI -would love to have been in that marketing meeting! pic.twitter.com/rLRKPAyQML
— Clare (@ClareDublin) July 1, 2015
Main pic via Clare Dublin/twitter