Punchestown has today announced prize details for the Bollinger Best Dressed Lady competition at the 2016 Punchestown Festival. The social and sporting highlight of the Irish calendar takes place from Tuesday 26th April to Saturday 30th April at Punchestown Racecourse, Co. Kildare.

The lucky winner will enjoy the most decadent prize imaginable, one that truly encapsulates Bollinger’s philosophy that “Life Can Be Perfect”. The Bollinger Best Dressed Lady 2016 plus a guest will enjoy return business class flights to France and a private chauffeur directly from the airport to the Champagne region, where there they will have a private tour of the Bollinger estate - a truly special experience as Bollinger is not normally open to the public.

There they will get to experience in person the long history and meticulous craft of this famous Champagne followed by a personal champagne tasting and lunch with the experts at Champagne Bollinger. Then after a luxurious overnight stay and gourmet meal in the nearby historic city of Reims, the Bollinger Best Dressed Lady and her guest will be chauffeured to Paris where they will enjoy a weekend of luxury accommodation and Michelin-starred dining.

To round off the experience the Bollinger Best Dressed Lady will receive not only a year’s supply of Bollinger Special Cuvée, but also the limited edition 007 James Bond bottle of 2009 vintage Bollinger, an homage to the world’s favourite connoisseur.

The search for the Bollinger Best Dressed Lady will be held over the first four days of the Punchestown Festival. Judges and style scouts will be tasked with finding the most stylish ladies in attendance and selecting a number of finalists each day. The daily winner will then progress to the grand final on Ladies Day, Friday 29th of April.
Finalists on each day will receive a fabulous, custom-made Montgomery Millinery hat worth over €200 each, along with a luxury Bollinger goody bag.

Michelle O’Sullivan, Bollinger Ireland commented that “Bollinger is delighted to sponsor the Best Dressed Lady Competition at the 2016 Punchestown Festival. At Bollinger we believe ‘life can be perfect’ so we have created a prize that we feel best demonstrates our philosophy designing a money can’t buy experience for the winner of the Bollinger Best Dressed Lady title at the Punchestown Festival.”

Dick O’Sullivan, General Manager, Punchestown Racecourse said, “We are delighted to have such an amazing prize on offer this year thanks to our sponsors Bollinger. With ladies accounting for almost half of the attendance at our festival, the fashion element has become a really exciting feature of what is widely considered one of the social and sporting highlights of the year. We look forward to welcoming Ireland’s most stylish ladies dressed to impress at the Bollinger Best Dressed Lady competition at Punchestown.”

For more information on the festival, visit their website.