Cars has always been the odd one out in Pixar's roster primarily because it's so... not what you'd expect from the type of studio that created Inside Out or Finding Dory.
Cars 2 was, by far, the weakest output of Pixar and the eventual spinoff, Planes, was just plain boring. Yet, for whatever reason, Cars still holds a place in their proverbial heart and still seem keen for it to work. Much noise was made about the moody teaser for Cars 3 and now they're following it up with a slightly longer and even more moody teaser that introduces Jackson Storm, the new hi-tech rival that's voiced by none other than Armie Hammer.
Seriously, Armie Hammer's agent is really not helping his cause of being Hollywood's go-to guy for smug bastards. In any case, this new teaser looks pretty impressive.
Take a look.