The first trailer for the long anticipated Alan Partridge film has finally dropped, showing Steve Coogan as our favourite radio DJ, trying to decide what to call his cinematic debut.

The movie, titled Alan Patridge: Alpha Papa by the by, charts the hapless radio host's adventures in the aftermath of something of a radio takeover. North Norfolk Digital's been taken over by a giant media conglomerate and renamed Shape. So, Alan ends up in an armed siege that takes him across Norfolk. As you do, knowing me, knowing you!

The TV-to-film adaptation, written by Armando Iannucci, Neil Gibbons, Rob Gibbons and Coogan himself, will hit Irish cinemas on August 7th.