Yep, that's Justin Timberlake dressed as a lime. A lime that appears to be from Queens, judging from the accent. As marketing campaigns for Tequila go, this one is genius.

I mean, they could've gone down the P Diddy route (more on that farther down) of having Justin Timberlake roll around with a naked model with carefully placed bits of salt and olives, but the ad guys really made their money with this one.

Here JT, playing Rick Sour Vane, recalls just how popular limes were in Tequila's heyday, until they got shunted by cherries, lemons, and an array of other fruits/olives: "It was like you couldn't drink tequila without one of us... It was like everything was in slow motion. Literally, we were rock stars.... We were the Condiments of the decade!"

In case you were in any doubt that it's Timberlake, here he is talking about how his tequila doesn't need limes. He's issues an apology to limes and everything.
 

As for P Diddy's latest advertorial efforts; he's just released his own scent and thought it best to market it by chasing after his girlfriend, Cassie, stripping her naked and having sex with her. Not very cerebral, but it is very NSFW.
 

Via Us Weekly