Let's cut to the chase...

According to Primark's Youtube page (In case you've never been over the border or out of the country, Primark is Penneys. We Irish love the name Penneys cause it reminds us we're getting a bargain. We're fond of a bargain), they said they're "are proud to introduce Farrell, an incredible heritage-inspired menswear brand offering effortless style and fabrics. Head to www.primark.com for more information."

Before you grab the keys, wallet and charge out the door, it's in selected stores only. Also, have a gander at what's on offer first...

Well there were a load of balls, and buttoning of buttons, but underwear don't appear to be part of the range. If Robbie does get round to stitching some undies, Ed Sheeran will no doubt be first in line.

The musician was recently asked mid-interview how he likes to spend his free time: "On a day off, I’ll just watch films and eat chocolate in my underwear.” When probed what undies he'd treat to a film and chocolate debris, he announced: “Primark. No one sees them.”