It’s a topic that Cheryl has notoriously been skirting around for a while now (and that’s fair enough, sure it’s her business) but at last the singer and TV personality is showing off the bump, and what a beauty it is to behold.

Cheryl modelled as part of the launch of The Prince's Trust and L'Oreal Paris three-year collaboration, which aims to help 10,000 young people in the UK struggling with self-doubt.

Entitled All Worth It, it was inspired by figures from the trust that show one in three young people do not believe in themselves.

Helen Mirren, TV personality Katie Piper, former X Factor champion Louisa Johnson and YouTube vlogger Marcus Butler are among the figureheads of the campaign.

Below are some pictures and the video that have been produced for the campaign, all of which include Cheryl and her bump:

Cheryl is expecting the child, which is her first, with One Direction’s Liam Payne. She is eight months pregnant. Congrats!