And just like that, the new 'Hulk Beyoncé' pic has taken hold, you guys.

Poor Chris Martin.

He can command the attention of ALL at Glastonbury, he can win awards and write incredible, mesmerising lyrics for his band Coldplay, he can win our hearts on James Corden's Carpool Karaoke, but at the end of the day he's still a mere mortal - who even farts - and, just like the rest of us, he'll fall victim to an ugly photo every now and then. But whereas we can simply 'remove tag' and hope it never makes an appearance again, for celebrities the rarity of an ugly pic almost always goes viral. Beyonce must be delighted; we've finally moved on.

And now we wait for the internet's response. Expect memes galore.