James Arthur hasn't been having much luck with, well, everything lately. Having split with his label and getting in tussles with various people online, the ex-X-Factor winner wants to turn over a new leaf.

How's he going to do that, you're asking? How on Earth is he going to rehabilitate his image in order to be taken seriously by the music establishment?

Team up with a hot producer? Get a new, different sound? No! He's going to drop the name 'James'.

Slow clap, James Arthur. Sorry. Arthur. Yes, that's what's going to help you get back on top of the music business.

A name change. Well done.

 

via twitter.com/jamesarthur23