His money may be safely made, but Ronan Keating is clearly fed up with his image as a wholesome, squeaky-clean pop muppet. The publicity campaign for his first solo album without the aid of Louis Walsh has found him posing in sleeveless vests, sporting a six-day stubble and boasting about how much he likes sex. His voice has changed too, sounding deeper, hoarser and generally more adult than ever before. The message is loud and clear: 'This is the real me - forget about Boyzone!' (if only we could). Unfortunately, the notion of Ronan as a whiskey-swilling love god simply isn't very convincing. And while the ponderous production on Turn It On certainly gives his songs a distinctly more mature feel, his lyrics are as laboured and turgid as ever. Full marks for trying - but it's back to the drawing board all the same.

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