You'd be forgiven for thinking that JayMay is the latest bootyshakin' hip-hop princess, or the newest X-Factor-esque Frankenstein creation on the block; by her name alone, she's practically transparent in today's fickle musical climate. Don't be fooled, though - the New York-born, London-based Jamie Seerman is as inartificial as they come and will be wielding her dulcet, guitar-accompanied tones on a radio near you in 2008. However, the term inartificial unfortunately isn't a blanket one that includes 'originality' and 'interesting', and although Autumn Fallin', is a nice album of hushed tunes that fall somewhere between Regina Spektor and Rilo Kiley's Jenny Lewis, it's nowhere near as diverse or creative. The majority of the ten tracks on offer here wouldn't sound amiss amongst the hubbub of a New York coffee house - and indeed, New York is a city that influences much of JayMay's writing, with references to its seasons, streets and landmarks littering the lyric sheet. Opener Gray or Blue is a warm, folky tune that illicits comparison to a guitar-playing Norah Jones, and it would be unsurprising if JayMay went on to replicate Jones's dinner-party-album success with this. The most interesting track here is still totally inoffensive fodder; Hard To Say's jazzy swing kicks up its heels for a few minutes, only to rest them flatly on the ground once more for the album's duration, while You'd Rather Run, at almost ten minutes long, is far too long for its own good and only serves to irritate. JayMay's style is an undoubtedly popular one, but there's nothing on Autumn Fallin' that will change either the world, or the way you think. In fact, for the most part, it's just plain dull.

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